The word design can refer to both a drawing and a plan. For Snaidero, creating a design means assuming the responsibility to first trace out and then develop a complete and harmonious idea about the world. With its dynamic and fully culturally-aware approach, Snaidero is able to channel the entire company process towards this end: manufacturing, the distribution of resources and customer relations. In all this there is a firm aspiration to contribute to the creation of a balance that is able to involve both subjects, the manufacturer and the consumer. Both of these subjects are however considered the only way Snaidero believes possible, on a human level, now more than ever at the centre of any conceptual and design approach. We have often set out to design socially responsible products and ended up designing socially responsible processes as well. It is now possible - and therefore necessary - to contribute to the design of responsible personal behaviour. Ours and yours, in full collaboration and according to different attitudes.
“A good design cannot exist if it is not practical, and perfect functionality cannot be achieved without perfect form”
“I design an object by imagining it in terms of a concept of ‘full’ architecture, in which the outer surface is seen more as a shell than as a membrane. This gives rise to projects based on tradition, which are also indisputably contemporary due to their strong fluidity”
"The aesthetic value of an object can delight our eyes and fill our hearts but only when its formal harmony marries a specific function is its immortality guaranteed. The object turns into a public consumer good as every individual must be allowed to freely and conscientiously access its beauty and utility. design must aim to fulfill this purpose.”
“The idea for a project stems from our attempts to provide a functional answer to the space: we focus on this space with the aim of making it functional when it is being used, but also before and after, creating an efficient environment that is also very pleasant at other moments”
“Design has its own world in which to act. The risk is that by emerging from these practical and theoretical boundaries, mar- vellous settings get created which, however, are short-lived. Be careful of useless things”
The rigor of geometry always inspires my projects, together with the need to free space from the burden of symbols.
“Design is the raison d'etre of an object: from the thousands of possible shapes that can be attributed, one is chosen, the most significant and expressive of the cultural moment within us, in harmony with our times.”
“Design is the raison d'etre of an object: from the thousands of possible shapes that can be attributed, one is chosen, the most significant and expressive of the cultural moment within us, in harmony with our times.”
“I find that the most successful objects are the ones that remain anonymous, in the right way. This should be a characteristic that a design must possess. Concentrating on the object, on its result, to ensure it has a much longer life”
"Architecture must provide indications that also hold value for others, that help others to learn new things, like a kind of training in good intentions"
"Only by managing to give form, content and expressive meaning to the external appearance, can the result be considered as positive"